Saturday, September 29, 2007
Consumer Insights (yes indeed, who better to be insightful about their chocolate needs)
Strategy Deployment (well, this seems reasonable for a marketing job but it is one of those trendy phrases that no one can actually define)
Communication - Message Development (this was something that came up frequently in my previous job: sales always thought we drove the message, and marketing always whined and argued that they were doing it. Luckily, the two groups were fairly fond of each other so we rarely came to blows)
Branding (that is something I am very experienced with although M&Ms hardly seems to need it, and those chattering/colorful candies you see in commercials are somewhat annoying)
Developing Strategies (why not?)
Trade & Channel Marketing (certainly the candy needs to be in all appropriate channels - no argument from me there)
but they do not list perhaps the most important qualification - pure love of M&Ms and willingness to eat them 24 hours a day. However, I must admit I am not willing to go live in Hackettstown, NJ just for this job. After all, if I wanted to be in NJ now, I would be at that nice lawfirm where the partners loved BeanyMalone and Georgette Heyer (admittedly, they were only two out of 50 or so).
Thursday, September 27, 2007
How do you like the sound of this product to facilitate napping at work? "I came up with the idea for my company while working at Deutsche Bank in New York — I saw colleagues falling asleep at their desks and even sneaking off to the bathroom to take naps," says a rested looking Arshad Chowdhury, founder of New York based MetroNaps, a company that aims to enhance workplace productivity through enabling employees to nap in a futuristic looking device called the Energy Pod.
Back in the day when I took clients to lunch a lot, I was surprised that those who had a glass or two of wine could stay so alert afterwards when we went back to their offices. Or maybe I overestimate my persuasive skills and they were just too tired to negotiate with me! Now, I am happy to say my new office just a few yards away from unlimited hot water and a Coke machine so I can rely on caffeine when needed. They offer what is known as a Flavia Drink Station and all the English Breakfast one can drink... I am curious whether the founder is a fan, like me, of The Prisoner of Zenda but it does not go into detail on the website.
Sunday, September 23, 2007
1. Do not press the snooze alarm because it disrupts your sleep/wake cycle (should I be blamed for something I do before I am even awake?)
3. Sit up straight or you will have muscle tension (I am not saying I *want* to slouch)
4. Drink water constantly during the day (lots of tea but I don't think that counts)
5. Avoid lunch of carbs (does it count if you have no time for lunch at all?)
6. Take a time out if you get stressed (but it's because you don't have time for a break that you are stressed)
8. Wind down slowly with calming activities (I can see this is a good idea but very difficult)
I do manage these two!
2. Maintain caffeine if you enjoy it
7. Exercise (although do not walk as much as when I lived in NYC)
"I do not like eggs in the file," Judge Muirhead wrote. "I do not like them in any style. I will not take them fried or boiled. I will not take them poached or broiled. I will not take them soft or scrambled/Despite an argument well-rambled." He then ordered the egg destroyed: "No fan I am/Of the egg at hand. Destroy that egg! Today! Today! Today I say! Without delay!" (for more, click here)
In fact, an inmate who did not want to eat hard boiled eggs had sent one to the judge from his prison cell. The inmate (a convicted sex offender) says he cannot tolerate hard-boiled eggs and is suing the state Department of Corrections for $10 million. He does not appear to be getting a lot of sympathy but the judge sounds like a great guy.
Saturday, September 22, 2007
Tuesday, September 18, 2007
In a completely different vein, I was amused by a Boston Globe article this morning which begins, "Underneath the hoodie of Bill Belichick beats a human heart..." Well, who knew? And I am a little surprised that Tedy Bruschi (author of a great new book) , the soul of integrity and passion, supported his coach so wholeheartedly. One would have thought players like Bruschi and Vrabel would be so offended at any cloud overshadowing their play...
Saturday, September 15, 2007
Edith Layton, an author I have enjoyed since my former boss Brian Heller first handed me one of her novels in 1990, has a short story, The Earl's Nightingale, in one of the Regency Christmas anthologies in which the heroine pawns a music box and it is sold before she can retrieve it (there is a happy ending involving a nobleman who joins with Eliza to recover her precious music box).
In real life, pawnshops are also the background for secrets and stressful situations, and surprisingly the pawnshop continues to be a neighborhood institution in certain areas and is thriving, with about 12,000 in the US currently and there are even tradeshows! As the New York Times states, the pawnshop is a place "[w]here people go to put their jewelry to work for them, sometimes pawning the same item over and over again." It sounded a lot more glamorous in Regency England, alas!
Thursday, September 13, 2007
Wednesday, September 12, 2007
That is my kind of author!
Tuesday, September 11, 2007
Monday, September 10, 2007
She also offers advice for dealing with friends and colleagues who can't put their Blackberries away (I read this with interest since I believe I will get one for my new job so will likely be an offender soon).
Like my mother, she abhors use of the phrase "you guys."
I like this one too:
DEAR MISS MANNERS: I am a physics student and aspiring physicist, and when I answer people's questions about my career plans, I often find myself confronted with a conversation-stopping "You must be so smart!" Despite feeling a little marginalized by this common comment, I realize it is usually intended to be flattering. However, agreeing with this declaration makes me sound arrogant, and disagreeing seems unnecessarily self-effacing. Can you offer any suggestions?
GENTLE READER: "No, if I were really smart, I'd find a way to get on the football team."
Sunday, September 9, 2007
My two favorites were The Highest Dream, about a young woman who goes to work as a tour guide at the United Nations, and Mystery on the Isle of Skye, about orphan (of course!) Cathy's trip to meet her new family in Scotland (Whitney was herself of Scottish descent) and the mystery she finds there. I made sure to do the United Nations tour myself once, and thought about Phyllis as I did so.
Wednesday, September 5, 2007
Monday, September 3, 2007
Friday was the last day of my clerkship, and I was somewhat melancholy at the thought of leaving my judge who has been so much fun to work with over the last year. I was very busy finishing up projects and writing helpful memos to my successor (since he also went to Duke I thoughtfully left him the 07-08 basketball schedule and a picture of Christian Laetner, but he says he has no interest in sports - what a downer for the Judge, who enjoys them very much) but paused to take a few photos of our beautiful courthouse with my friend Felicia, who clerked down the hall.
My favorite security guard snapped our picture in front of the Oliver Wendell Holmes quote, "The life of the law has not been logic: it has been experience." (1881)
Life in chambers is not entirely research: there is occasionally time for hoop!
Of course, I am not going far, merely a few blocks away...
Saturday, September 1, 2007
"I personally believe that U.S. Americans are unable to do so because, uh, some people out there in our nation don't have maps and, uh, I believe that our, uh, education like such as in, uh, South Africa and, uh, the Iraq and everywhere like such as, and I believe that they should, uh, our education over here in the U.S. should help the U.S., uh, should help South Africa and should help Iraq and the Asian countries, so we will be able to build up our future for our children."
I can't help with her incoherence but I do recommend she play the Place the State game! It is quite addictive. When I first read this story, I pitied Appalachian State, where she is about to enroll, for getting bad publicity. But then last night, they had a win for the ages against Michigan! Naturally, as a supporter of Division 1AA football, I rejoice with them but I was not the only one to connect the two events although ESPN's take was a little different from mine...
The co-author of Freakonomics, who attended the rural North Carolina college, had a great essay in the NYT on Monday on how the win was his happiest moment as an alumnus.
I had been wondering if children color as much as I did growing up, since I have noticed that Crayola has expanded its product offerings into other areas. However, the recent news that Toys 'r Us was recalling 27000 Chinese imported crayon sets containing lead paint makes it sound as if Crayola has been losing market share. Will Americans be willing to pay more for safer products made domestically? It seems clear they expect the manufacturers or distributors to absorb the expense of product safety inspections.