Saturday, September 29, 2007

The perfect job!

Forget law, I have found the job I was born for - Marketing Manager for M&Ms! Mars (the manufacturer) lists many job requirements, among them:

Consumer Insights (yes indeed, who better to be insightful about their chocolate needs)
Strategy Deployment (well, this seems reasonable for a marketing job but it is one of those trendy phrases that no one can actually define)
Communication - Message Development (this was something that came up frequently in my previous job: sales always thought we drove the message, and marketing always whined and argued that they were doing it. Luckily, the two groups were fairly fond of each other so we rarely came to blows)
Branding (that is something I am very experienced with although M&Ms hardly seems to need it, and those chattering/colorful candies you see in commercials are somewhat annoying)
Developing Strategies (why not?)
Trade & Channel Marketing (certainly the candy needs to be in all appropriate channels - no argument from me there)

but they do not list perhaps the most important qualification - pure love of M&Ms and willingness to eat them 24 hours a day. However, I must admit I am not willing to go live in Hackettstown, NJ just for this job. After all, if I wanted to be in NJ now, I would be at that nice lawfirm where the partners loved BeanyMalone and Georgette Heyer (admittedly, they were only two out of 50 or so).

3 comments:

Terry Lyons said...

M&M Mars? Marketing Manager?

I like the view from your new office.

Margaret Evans Porter said...

CLM--
What a fabulous view!
I'm so glad to know you've got a blog, it will make keeping up with you so much simpler.

Maybe we can meet up again in November, when Spouse and I will do another overnight @ Logan, prior to Heathrow departure.

Bully said...

I would take that just just to hoofslap whoever came up with the idea that M&Ms should have hair.