Spam is junk email like those neverending messages about Viagra or from people in Africa seeking money but according to NPR, bacn is e-mail you want to read — just not now.
I used to think it was funny/annoying that whenever I asked B&N.com to send a targeted email to their customers about a certain book, using buying history, they would argue that they didn't want to overload these people's email boxes. But they certainly don't hesitate to send me messages that rarely relate to my interests. What, I'm not special?
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