Study: Omitting cell phone users may affect polls

WASHINGTON—People with only cell phones may differ enough from those with landline telephones that excluding the growing population of cell-only users from public opinion polls may slightly skew the results, a study has concluded.

The finding, in a report this week by the nonpartisan Pew Research Center, may increase pressure on polling organizations to include people who use only cell phones in their surveys. While many major polls including The Associated Press-GfK Poll already interview cell phone users, some do not, largely because doing so is more expensive.

Earlier studies -- including a joint Pew-AP report two years ago -- concluded that cell and landline users had similar enough views that not calling cell users had no major impact on poll findings. The new report concludes that "this assumption is increasingly questionable," especially for young people, who use cells heavily.

Combining polls it conducted in August and September, Pew found that of people under age 30 with only cell phones, 62 percent were Democrats and 28 percent Republicans. Among landline users the same age that gap was narrower: 54 percent Democrats, 36 percent GOP.
Similarly, young cell users preferred Democratic presidential candidate Barack Obama over Republican nominee John McCain by 35 percentage points. For young landline users, it was a smaller 13-point Obama edge.